WeChat Marketing Channel
WeChat Marketing Channel is designed to capture track leads generated from different WeChat marketing channels (E.g. top level or level 1 channel will be Online and Offline, Website and WeChat Official Account as level 2 channel below under “Online” channel).
The WeChat Marketing Channel will generate hyper link that can be used to embed marketing form and event registration form so when user complete form or registration using WeChat mobile/desktop app, WeChat Connector will generate WeChat follower record linked to the lead or contact to enrich prospectus customer data and generate more insights.
WeChat marketing channel can be managed from WeChat Marketing Channel page:
1. In Customer Insights – Journeys app, navigate to “WeChat Marketing Channels”.
2. Click on “New” to create a new channel or click on “New Child Channel” to create a new channel under currently selected Channel.
3. On the new channel form enter information below:
a. Name – enter a name for the marketing channel (e.g. WeCom Connector Launch Event)
b. WeChat Official Account – Select target Official Account.
c. Follower Source – select a source the lead and WeChat Followers will be generated from.
i. If “QR Code” is selected, then click on “Generate Temp QR Code”, or “Generate Permanent QR Code” to generate QR Code.
ii. If “Marketing Event” is selected, select an Event to generate hyperlink (Channel URL) for the registration form.
iii. If “Marketing Form” is selected then select a marketing form, to generate hyperlink (Channel URL) for marketing form.
4. Click on “Generate Temp QR Code”, or “Generate Permanent QR Code” to generate QR Code. QR code generated will displayed in pop up dialog to encourage users to subscribe to WeChat Official Account.
a. Generate Temp QR Code – generate temporary QR Code that is valid for 30 days
b. Generate Permanent QR Code – generate a permanent QR Code.
5. Finally click on “Generate URL” to generate Channel URL.
