For most schools, parent and student engagement begins with effective marketing, involving the targeting of prospective learners and their family with information about school, teachers and school facilities based on their relevant entry level. Microsoft Dynamics CRM provides an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels — digital, social, and traditional.
With the Microsoft Dynamics platform, marketers can generate analytics on campaign performance and initiatives to determine return on marketing investment both from a sales and business engagement perspective and impact to student numbers for a true picture of your marketing effectiveness.
The platform offers rich campaign planning and management features, communication tools using email, SMS and social channels such as Facebook and WeChat and full marketing effectiveness reporting.